Emmy® award-winning marketer, scrappy googler, & professional daydreamer*
*But not necessarily in this order.
What I Do
I turn messy visions into momentum. I blend strategy, storytelling, and systems operations to help organizations grow with intention—not by accident. One foot in the in the world of B2B, SaaS and technology and the other in the arts realm, I move between creativity and operations like it’s fine-tuned choreography. I build the frameworks, campaigns, and processes that bring clarity to teams, consistency to brands, and results to the bottom line. If there’s a gap between where you are and where you’re trying to go, I design the path—and help you walk it with confidence.Where I’ve Been
FitOn Health (Formerly Peerfit)
VEEP of Marketing, this is where we won the Emmy® (and then nominated for a second one), set out to redefine wellness(✔️), providing flexible fitness solutions for the masses through their benefits. Contributed to 800% growth back in 2018, 10x in lead generation in 2019, and successfully launched a new Medicare Advantage product, also in 2019 (what a year!).
Parisleaf
Honed my branding chops under the mentorship of a great Creative Director, was a conduit for clients to our creative team, on the Biz Dev side, contributed to achieving some of the best months in earned revenue since inception, worked on some great projects like Trees for the Future, PDSI, & Santa Fe College.
OrganikSEO (now Digitopia)
Different name, same great company. Built my digital marketing foundation based around the ever evolving SEO tactics. Contributed to achieving Organik’s best month in sales since inception and a rise in total client monthly retainers. Practitioner in SEO, Social Media Management, PPC, Onsite/UX optimization and Content Marketing. And yes, that is THE Rand Fishkin himself.
Arts Marketing Consultant
I needed to figure out a way to fund my dance career (one of my passions). Enter marketing. I specialized in integrated marketing strategies, PR, web and graphic designs for emerging non-profits, arts organizations and small businesses. Worked with some ah-mazing organizations like Moving Current Dance Collective, Malashock Dance, and Somebodies Dance Theater both on the dance and administration side and was awarded the San Diego Foundation’s inaugural Creative Catalyst Grant. Even founded youTurn Arts collective with some fellow dancers.
